Nowadays it’s hard to come up with?an original?commercial, especially for shoes. But Nike went for a different approach with their latest viral ad, and they nailed it.
The use of actor David Koechner won me over from the very beginning, although any member from the cast of “Anchorman” or “The Office” would have done the trick. If the name doesn’t ring a bell you should recognize him instantly, as he always seems to be lurking in all the funny movies.
Troy Polamalu, Brandon Roy, Carl Lewis, and Maria Sharapova are some of the athletes used in the video. Polamalu’s been on a roll with the commercials lately, from Coke Zero to Head & Shoulders and now Nike. I guess he took some advice from Shaq that you can get mentioned on internet blogs if you appear in viral videos while injured.
Gotta love John McEnroe at the end.