Eastbound and Down star Danny McBride’s character Kenny Powers has become the top fictional name brand in all forms of marketing.
He’s been the spokesman for the K-Swiss ‘Tubes,’ but recently he was promoted all the way to the top, with documentation to show the essence of his dominance. His slogan is simple: “I’m the CEO. You shut up.”
It looks like it’s proving to be very effective thus far. Kenny is accompanied by NFL players Matt Cassel and Patrick Willis and UFC fighters Urijah Faber and Jon “Bones” Jones, who break down just how menacing Kenny’s presence is. Watch the video after the jump. View full article »