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With baseball just getting underway and the NBA playoffs in full swing, it’s hard to get publicity for the NHL playoffs. So ESPN decided to promote the NHL playoffs by using analyst Barry Melrose in a knock-off of?a popular?beer commercial.

The Dos Equis “World’s Most Interesting Man” commercials are, well, interesting, and while commercial parodies are all in good fun, some are just not meant to be.

What butchers this parody is not necessarily Melrose, but the apathetic narrator who appears as if he could care less if people turn to SportsCenter for their NHL playoff coverage.

Watch Barry Melrose as “The World’s Most Interesting Analyst” below.

[youtube=http://www.youtube.com/watch?v=M-AXZlWfXWw]